Philadelphia International Institute is pleased to announce: /ˈkaməˌflä(d)ZH/ - a new interactive installation, presented as a fashion show of ProFound Spring 2017, that opens Friday, May 5th, at 5pm, and will be followed by the artists’ reception 6-9pm. The exhibition and sale will continue through Saturday, May 26. The opening party starts with a runway performance - a procession of models will march down a golden catwalk to the soundtrack of military marches, cadences and chants.
The upcoming multimedia installation is the first collaboration of Julia Nitsberg and Masha Avina, two New York artists, who share love for found objects and welcome accidents into their intuitive approaches. In their work both frequently cross boundaries between art and design, or art and world of fashion. For their ‘art-to-wear’ collections Nitsberg & Avina used a combination of found objects, unique or mass-produced, and transformed them into clothes and jewelry, either by construction or de-construction, using collage or direct manipulation.
The idea of camouflage as a way to disguise something and to make believe or pretend it to be something else has been often exploited in art and it is not new to fashion. Dubbed /ˈkaməˌflä(d)ZH/, the collection has overtly literary, historical, social, political and sexual references. Eclectic by nature, the collection mixes reconstructed but elegantly crafted jackets, parts of military uniforms, playful underwear, avant-garde Laser cut jewelry, printed t-shirts, intricate headpieces, necklaces and rings, which will be displayed and offered for sale during or at the end of the exhibition.
The installation verges on the edge of performance, thus the best way to experience it is watching it live. Do not miss the opening on May 5th!Masha Avina